Free Playbook
The Cryotherapy
Profit Playbook
A Founder's Guide to Building a Modern Wellness Business
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By Robin Kuehne
Founder, NEO Science
Lessons from nearly two decades of building, operating, servicing, and manufacturing in and around cryotherapy businesses.
What's inside
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The operating model
The business model behind the most successful cryotherapy and wellness operators — and how to apply it from day one.
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Equipment as a profit center
A practical framework for turning equipment into a profit center through smarter client journeys, membership strategy, and utilization.
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Two decades of hard lessons
Lessons from nearly two decades of operating, manufacturing, and servicing cryotherapy businesses — so you don't have to learn them the hard way.


